Our Story
Hi, we’re Catherine and Ian, founders of The Basket Company, joined by our faithful four-legged friend, Alfie. Together, we believe in the joy of a beautifully organised home.
We’ve come a long way since we first started out over 10 years ago, but our values haven’t changed. We still believe in doing things properly, taking care over the little details and treating every customer the way we’d like to be treated ourselves.
We’ve built a brilliant team around us who share that same care and dedication. Every basket we send is picked, packed and checked by hand and if something doesn’t feel quite right, we’ll always pick up the phone. That kind of good old-fashioned service is important to us.
We know choosing the right basket can sometimes feel a bit overwhelming. That’s why we’re always happy to help you find the perfect size, shape or style. We’re only ever a call or an email away if you need a little assistance. If you’re ordering for different rooms, we’ll even match everything for you so it all works beautifully together.
The Basket Company is more than just a business to us. It’s something we’ve poured our hearts into, and we’re incredibly proud of what it’s become. Thank you for being part of our journey, we’re so pleased you found us.
— Catherine & Ian
Inspired by Nature, Crafted with Care
We’re a small, passionate team based in the heart of the New Forest, Hampshire. This beautiful place is known for its peaceful landscapes, wild ponies and winding country lanes. Surrounded by natural beauty and a slower pace of life, we draw daily inspiration from the calm and charm of our surroundings.
From our very own warehouse nestled here in the forest, every order is lovingly handpicked and carefully packed by our brilliant dispatch team. We take pride in doing things the right way, with attention to detail and quality you can feel in every parcel we send.
If you order multiple baskets, our team personally selects each one to make sure they work beautifully together. We check the weave, the handles, the shades and the sizing so that every piece complements the others perfectly. All with the same care and attention we would give if we were choosing them for our own home.
Whether you are choosing just one beautiful piece or a whole collection, we are here to help you create harmony and calm in your home with timeless, rustic wicker baskets that bring both style and simplicity to everyday living. We believe that when your home feels organised, life feels a little easier and a lot more beautiful.
The Basket Company Family
Here we are, The Basket Company family! We’re more than just a team; we’re a group of friends who love what we do and who never miss a reason to celebrate! Across customer service, marketing and our busy warehouse, every department works together to make sure your experience with us is the very best it can be. Of course Alfie, our loyal office dog, keeps spirits high and occasionally supervises from his favourite basket, especially when biscuits are involved!
In true The Basket Company style, we never miss a celebration. From birthdays (always with far too much cake) to tea breaks that turn into fiercely competitive Popmaster battles between the warehouse and the office. We’ve danced at each other’s weddings, cooed over new babies and shared so many special moments together along the way. We’re proud of what we’ve built together and grateful to everyone who’s been part of the journey so far.
When they’re not at The Basket Company, Catherine and Ian love being outdoors. Catherine, with Alfie by her side, has walked the full South West Coast Path and the Isle of Wight coast path. At home, she’s just as happy in her garden, creating beautiful outdoor spaces. Ian’s just as adventurous. He’s spent a month cycling Iceland’s Route One, takes regular motorcycle trips across Europe and is a talented painter with a great eye for detail. Together they’ve travelled far and wide, even spending time living in Australia, adventures that bring fresh energy and inspiration to everything they do at The Basket Company.
From Our Baskets to Your Home
We love keeping in touch with our customers and sharing a little bit of The Basket Company life along the way. From behind the scenes peeks in the warehouse, to styling tips, new arrivals, and seasonal inspiration, our social media is the perfect place to stay inspired.
You can find us on:
Instagram – for beautiful basket inspiration, styling ideas and glimpses of our team in action.
Show us our baskets in your home by tagging @thebasketcompany!
Facebook – for updates, offers, and plenty of cosy home inspiration
Pinterest – for curated collections and ideas to bring calm and order to your home
YouTube – for styling guides, product showcases, and behind-the-scenes videos
And don’t forget our Journal, packed with home organisation tips, styling guides, seasonal trends, and a closer look at the stories behind our products.
Want to be the first to know about new collections, special offers, and exclusive updates? Sign up to our newsletter and we’ll drop a little basket joy straight into your inbox. You'll even get 10% off your next purchase when you sign up!
What Our Customers Say
We are incredibly proud of the wonderful feedback we receive from our customers. Our glowing reviews mean the world to us because they reflect the trust, service and quality we work so hard to deliver every single day. Every kind word, five-star rating and thoughtful comment reminds us why we do what we do. It’s not just about baskets, it’s about the care, attention and personal service that comes with every order. From beautifully packed parcels to the little details, our customers notice the care we put in, and that means everything to us.
We’re so grateful to everyone who has taken the time to leave a review, and we’re always thrilled to welcome new customers who join us after reading about others’ experiences.